FOR IMMEDIATE RELEASE: Cascade Bicycle Club to partner with Rad Power Bikes to encourage ebiking

Cascade Bicycle Club to partner with Rad Power Bikes to encourage ebiking
The nation’s largest statewide bicycle non-profit and the nation’s largest ebike company join forces. 

Media contacts:        
Diana Bryant
Content Marketing Manager
Cascade Bicycle Club
(206) 949-4314
dianab@cascade.org

Tessa Ward
PR Manager
Rad Power Bikes LLC
(605) 530-1415
tessa@radpowerbikes.com

SEATTLE, Wash. Jan. 31, 2019 — Cascade Bicycle Club today announced its partnership with Rad Power Bikes, a Seattle-based consumer-direct electric bike company. The organizations are combining their reach in a robust partnership that aims to unite all riders and  help engage more people with ebiking.

Specifically, Cascade and Rad Power Bikes will work together to encourage a better-informed bike community by  collaborating to produce  ebike education classes and online ebike resource materials. Rad Power Bikes will also sponsor and attend several of Cascade’s events to interact directly with current and prospective riders. 

“We’re looking forward to the impact of this partnership on Seattle and throughout the region,” said Cascade Executive Director Richard Smith. “Ebikes have seen huge growth in popularity in recent years, and together with Rad Power Bikes we’re hoping to lower the barriers for more people to get on ebikes.”

Rad will make its first appearance as an official partner at Cascade’s upcoming Tunnel Ride: SR 99 Grand Opening on Sunday, Feb. 3, where a number of ebike riders are expected to turn out. Previously, Cascade and Rad Power Bikes partnered to produce the Ebike World Record Ride & Expo in September 2018 and broke the record for most ebikes on a ride. The result of the event is just a glimpse at the scale and impact the partners hope to accomplish this year.

“Just like Cascade, we believe biking can truly improve lives, communities, and the environment. We’re joining forces to help as many people as possible experience the many benefits of biking,” said Ty Collins, Co-Founder and CMO of Rad Power Bikes. 

“Rad Power Bikes’ presence in Seattle signifies a great opportunity for the biking community,” said Smith. “Ebikes can open the door for new and experienced bike riders alike.”

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About Cascade Bicycle Club
Cascade Bicycle Club, the nation’s largest statewide bicycle organization, is powered by over 17,000 members and 36 staff and serves bike riders of all ages and abilities throughout the Puget Sound region and across Washington state. With a mission to improve lives through bicycling, we deliver community and school-based education programs, grassroots organizing workshops, free group rides, world-class events and more. Learn more at cascade.org.

About Rad Power Bikes
Rad Power Bikes is North America’s largest and most trusted electric bike company. The company was born in rural California in the summer of 2007 when the founders launched their first ebike prototypes. In 2015, after noticing that it was nearly impossible to find an affordable, high-performing ebike through traditional bicycle shops, they began selling their own models directly to consumers. Since then, they have been at the forefront of sustainable electric vehicle development and accessibility, and in 2017 were named to Forbes and Inc. Magazine’s “30 Under 30” lists, and the Entrepreneur 360™ list. Based in Seattle, Vancouver (BC), and Utrecht, Netherlands, the team of passionate ebike enthusiasts, product designers and entrepreneurs create ebikes that are built for everything and priced for everyone.
 

Diana Bryant's picture
Diana Bryant